2009年3月25日

[FYP] Branding Agency

To have certain products or services sold in the market a company also needs to have good brand image. Brand image is the most important things that attaches to certain products or services. Most of people buy products because of only one reason, the brand image. They do not really think about the quality or other consideration.

To maintain your product or service brand image is not easy, you will need to have help from branding agency. Branding Agency is a company that will maintain all things related to your brand image. Maintaining your brand image to keep in the good position is not easy, you will do some promotions, and some branding strategies. In determining what branding strategies those are suitable, certain company needs dept research about the condition of the market, doing this research can be just waste of resources if the company does not know well how to conduct a research.

To guarantee all the process of research the company can use the service of branding agency will not just do the promotions but also determining the right branding strategies can be implemented in one company. To determine the right strategies branding agency will also do the research related with market and collaborate the data gotten with the real condition of the company. There are many branding agencies that are offering their services to the public. But from many branding agencies there are only few branding agencies that really do a great job. One branding agency that is quite famous is the Brand Identity Guru. You can find the information on http://www.brandidentityguru.com/.

From Wiki
A branding agency is a type of marketing agency which specialises in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent from its clients. Branding agencies may also handle advertising and other forms of promotion.

Like advertising agencies, typical branding agency clients come from all sectors including businesses and corporations, non-profit organisations and government agencies. Branding agencies may be hired to produce a brand strategy or, more commonly, a brand identity, which can then be outputted via a branding campaign, which is a type of marketing campaign.

1 則留言:

  1. “Creativity is an advertising agency's most valuable asset, because it is the rarest.”

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