[7days] Posters

MOR=)
One of the posters is done by me.
Need to adjust but our group have a good lesson in this project.
Thanks my groupmates to support me about the concept.
I think it is quite hard work that strategy is not easy to think.

PS~
I cannot upload my poster=3=
When I upload the poster, it turns blue.T.T

[FYP] Information about my A0 board

MOR=)
My A0 presentation board is using...
Font Size: 29 pt
Leading: 37 pt

I ask VC people (onda) to get the information about A0 board is...
content font size around 28-32 pt depending on what font you used.
Remember to adjust leading by yourselves.
Also, thanks Onda=)

[Web] M&C Saatchi

http://www.mcsaatchi.com/

MOR=)
Everyone knows Hong Kong Boardbrand Ad.
"Squeeze" that ad is made by this ad company in 2007.
I post some information about this company in Hong Kong.

[Web] JWT

http://www.jwt.com/
Desmond So, Chief Executive Officer

MOR=)
I show the photos of front page, clients and a information updates of JWT.
Just have a look on this ad company.
The AnxietyIndex is useful things.
There are some information such as research, trends updated.
We can through there to know more about the world trend on market.
Let me see more companies=)

[Book] IDN

MOR=)
I buy IDN!!
Because Keith tells us to see some motion graphics media.
and I love the hand making things and do the motion.
Not see the CD yet.
Sound good of the cover also=)

[Exhitbition] Chocolaterain@Times

MOR=)
Today go to times square,
see one of my favorite brand.
Chocolate Rain...
the fabric is so cute.
Here are some photos=)

Times Square find many designers to co-operate and promote both sides.
What is the objective of this?
I think this is the win-win situation.
Designers can make such big exhibition.
Also, times finds some designers who are local.
It can enhance our local creativity.
So great about them.
I buy the process book of this exhibition and some products...
so expensive but I love them...T.T~
Some free gifts are so nice!

The web...go to see some cute products=)
http://www.chocolaterain.com/news/index.php

[Ad] SONY Bravia X Series LCD TV

MOR=)
Colourful square is so funny.
So much energy in the ad.

[Video] "Red Bull gives you wiiings." Collection

First two are 2009 version.















Ouside Hong Kong Red Bull Ads

























MOR=)
Love Red Bull ads.
So funny...
the content of TVC is closed to our life but quite creative.
Hong Kong's dub is good and sound funny.

[FYP] Brand touchpoints

MOR=)
Since my FYP is doing brand identity, and here is a main picture about brand identity touch points.
A brand is want to differnt to the competitors.
There are including many things in a brand such as brand name, images...etc.
So hard to make a good brand images.
Establish a brand is not easy=V=

[FYP] A0 Board Reflection

My A0 board on 3 Apr 09.
First time to make my own A0 board. Really big...
I do not satisfy about my board since the graphic is not good enough.
It is not perfect!!
Too less content inside my board.
Due to that day, see VC classmates' board.
I really suck in my FYP!
Nothing in my board and no beautiful packaging.
Posters need to make also.
I have a planning for my coming 3 weeks.
I need to have 2 boards. Hope I can do that!
Work hard!! You too!!

[Campign] Unicef Finland: Be a mom for a moment

“Thank you for caring, we hope there are more people like you. Be a mom for a moment.”

Unicef Finland wanted to raise awareness for childrens’ rights and raise funds with a minium cost. They also wanted to reinforce their position as an organization dedicated specifically to childrens’ welfare. There are over 145 million orphaned or abandoned children all around the world. “By supporting Unicef anyone can be a mother to them, just a moment” To provoke and create discussion they started by abandoning sound-equipped (crying) baby strollers in 14 cities. Inside the stroller was a note with the message: “Thank you for caring, we hope there is more people like you. Unicef Be a mom for a moment”. Media and public reaction was overwhelming. They flooded all the major TV, radio and web news. Estimated media reach was over 80% of Finnish population after 2 days.

Advertising Agency: Taivas, Helsinki, Finland
Art Directors: Jyri Niemi, Anna-Mia Alanko
Copywriter: Adele Enersen
Account Supervisors: Heini Häyrinen, Joanna Kokonmäki
Guerilla production company: ADDlife Finland

MOR=)
In the winter, there is a baby car, it can raise people awareness.
These are many poor children in the world.
The media is new that using a baby car.
It can make people sympathy them, too.

[Ad] Whirlpool: The Green Sense

Advertising Agency: Publicis, Milan, Italy
Executive Creative Director: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Vincenzo Gasbarro,Salvatore Urso
Copywriter: Umberto Bartolini
Client Service Team: Elena Morandi, Francesca Roncaglia
Photographer: Roberto Prosdocimo
Post Production: Roberto Marchesi, Marta Capriotti, Federico Zerbinati

MOR=)
This ad catches people the mindset about protecting the environment.
Using electric equipment, also need eco-friendly.
The images of green hill and grass really attracting.
The place is beautiful and want to protect them.

[Ad] La Cucina Italiana: Our cuisine is our culture

“Our cuisine is our culture. For 80 years you’ve been savouring the changes with La Cucina Italiana.”

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Pier Giuseppe Gonni
Copywriter: Lorenzo Crespi
Photographer: Andrea Melcangi

MOR=)
Some ads may say their culture, just like Longs.
These are some cooking method and using special condiment for food.
This is a book talking cooking method.

[Ad] Swiss Skydive: Free fall

Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign. The lifted the floors of the elavators in multi-storey buildings with special panels that gave elavator users the feeling they were in free fall. Extensive TV and press coverage in regional and nationwide media.

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger

MOR=)
I love this media. Just make it so real of the space.
Fit to the skydiving school.
How do the people who scary height feeling?
It can make people attention!!
Good using of spacing can also make a good advertising.
As before I study an ad FEDEX, is also using this type of media.

[Video] Chicken Licken: Singing burger

Advertising Agency: Net#work BBDO, Johannesburg, South Africa
Executive Creative Director: Rob McLennan
Creative Director: Graeme Jenner
Art Director: Angie Batis
Production Company: Velocity Films
Director: Anton Visser
Editor: James Hosking
Agency Producer: Caroline Switala
Producer: Prenneven Govender
Country: South Africa

MOR=)
The visual is not so great such as the colour and the mood inside the ad.
I love the reaction of the actors and the lovely singing burger.
Concept is quite interesting.
Burger makes the people becoming rich.
For the target is South Africa. It is effective on the locals.

[Ad] Totalgaz: Cactus, Fan, Marbles

“Otherwise, it would be too easy to install.”

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
Photographer: Jean-Yves Lemoigne
Art buyers: Sylvie Etchemaite, Quitterie Berger

MOR=)
I love these ads collection.
A humorous method.
So many things stop him to install and make him cannot install.
“Otherwise, it would be too easy to install.”
It makes me laugh.=)

[Ad] Wilkinson: Whisker, Shears, Skates

Advertising Agency: JWT, Paris, France
Creative Directors: Olivier Courtemanche, Ghislain de Villoutreys
Art Director: Gilles Mateille
Copywriter: Thomas Sabatier
Photographer: Eugenio Recuenco
Art Buyer: Carmela Guiragossian

MOR=)
The mood quite scare me.
Those are selling the sword product.
So sharp for the sword.=W=
Although it is sharp, it can use for some detail things.
It is the magic for ad.
The images is scare, but it shows the small part of the product.

[Ad] Colgate Junior: Swing, Hide and seek

“For brighter smiles.”

Advertising Agency: Young & Rubicam, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Art Directors: Grant Seller
Copywriter: Eric Wittstock
Photographer: Michael Meyersfeld

MOR=)
Target is the teens,
using the teens what to play and attract them.
Really bright smiles.
The background is quite dark since want to show bright.
Maybe the ad can be more brighter...
brighter is sun more strong?

[Ad] Playboy: You will fell inside the Big Brother Brazil

To promote the launching of the Playboy magazine with Michelle Costa, contestant from Big Brother Brazil, they transformed a newstand in a reality show. A real camera and a TV were installed at the display, making the customers of the newsstand have the same feeling of the program participants. The title of the display reinforces the idea: You will feel inside the Big Brother Brazil. Michell Costa, from the BBB to playboy in an amazing photo shooting.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas and Wilson Mateos
Art Director: Bruno Borges
Copywriter: Thomaz Dantas

MOR=)
Using reality show method to promote the magazine.
Not new media, but combine with some media to promote magazine.
People see the book, they are one of the main of the video.
Would you want to stop and for a look?
It can let people to join in the concept. Quite interesting.

[Ad] WWF: Lungs

Advertising Agency: TBWA\PARIS, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Nicolas Roncerel
Art Directors: Caroline Khelif, Leopold Billard, Julien Conter
Account Supervisor : Laurent Lilti

MOR=)
Actually, WWF ads are my favorite.
They are some images but are really strong.
I love them using different methods to raise the world's people awareness.
This ad, without lungs, world without breathe.
We need to keep our earth breathing!