“For brighter smiles.”
Advertising Agency: Young & Rubicam, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Art Directors: Grant Seller
Copywriter: Eric Wittstock
Photographer: Michael Meyersfeld
MOR=)
Target is the teens,
using the teens what to play and attract them.
Really bright smiles.
The background is quite dark since want to show bright.
Maybe the ad can be more brighter...
brighter is sun more strong?
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