[Ad] Swiss Skydive: Free fall

Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign. The lifted the floors of the elavators in multi-storey buildings with special panels that gave elavator users the feeling they were in free fall. Extensive TV and press coverage in regional and nationwide media.

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger

MOR=)
I love this media. Just make it so real of the space.
Fit to the skydiving school.
How do the people who scary height feeling?
It can make people attention!!
Good using of spacing can also make a good advertising.
As before I study an ad FEDEX, is also using this type of media.