[Ad] Playboy: You will fell inside the Big Brother Brazil

To promote the launching of the Playboy magazine with Michelle Costa, contestant from Big Brother Brazil, they transformed a newstand in a reality show. A real camera and a TV were installed at the display, making the customers of the newsstand have the same feeling of the program participants. The title of the display reinforces the idea: You will feel inside the Big Brother Brazil. Michell Costa, from the BBB to playboy in an amazing photo shooting.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas and Wilson Mateos
Art Director: Bruno Borges
Copywriter: Thomaz Dantas

MOR=)
Using reality show method to promote the magazine.
Not new media, but combine with some media to promote magazine.
People see the book, they are one of the main of the video.
Would you want to stop and for a look?
It can let people to join in the concept. Quite interesting.