[7days] Summary of questionaire-23 Mar 09 13:15

The summary link--updated version
http://www.my3q.com/view/viewSummary.phtml?questid=301097

1_Total: 51

2_Target Audience: 42 of 51

3_Most of them choose pharmacy and family to buy as main place and reason. It can prove that many of them buy tissues at once but less buying one by one.

4_Tempo (32%),Free tissue (19%) and Vinda (16%) are the first three most people using tissue at this brand. Only 6% of people using 7days.

5_62.7% of people know 7days this brand.There are many people know our brand.

6_Paper quality (29.7%) is the most reason this range of people chosen. Price (18.9%) and hygiene (18.3%) are also take consideration when buying tissues.

7_Target audiences' requirments of buying tissues are cheap (23.9%) and 3 layers (16.6%). Some may choose having scent and using specify brand only. Some other reason such as soft and after wet do not broken is also one of the reason.

8_The style of concise (44.3%) is most people likeness of packaging. Having brand name (30.3%) is also an important part of packaging.

As the above result, first, 7days can satify some target audiences' requirment such as reasonable price, good paper quality with 3 layers only and hygiene. All of these part 7days can satify those reason.

Second, as many people know 7days this brand, but many of them choose other brand instead of this. It shows that 7days has its market but need to have a clear image and prove that it is a good tissue to use it.

Third, we also need to focus on the promotion to housewaves as they are buying tissue to the family. It is an important part how target audience get the tissue.

Finally, about the packaging, concise style can be take in the consideration since many of them like this style.

*P.S.
1_My mum tells me 7days is free tissue from buying newspaper so many people know that. Maybe now it is not the free tissue.

2_Later submit the picture version of result.