[Ad] Puma: L.I.F.T

Advertising Agency: Droga5, New York, USA
Art Director: January Vernon
Copywriter: Scott Ginsberg
Director of Print Services: Jennifer Candelario
Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Art Buyer: Josette Lata
Photographer: Nadav Kander
Projector: Mihai Badulescu
Retoucher: Robert Lugo, Chris Thomas

MOR=)
Selling the Light Injected Footwear.
Using the special effect-projector to wear their clothes.
The method is so creative.
It uses the "as...as". As light as nothing to wear?!?!
The background also match what they wear. So trendy!