2009年3月16日
[Ad] Companhia Athletica: Flowers
“When your body looks beautiful, even your flaws look beautiful.”
Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Sérgio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara, Marcelo Reis
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Illustrators: Luciano Lagares, Estudio Open The Door
Click the pictures and see the bigger one... It will surprise you!!!
MOR=)
Using noses, ears and feet to make the flowers.
Clearly, it uses the connotation and exaggeration.
The statement shows how people get beautiful and the visual need to close up and see it is not the flowers but noses, ears and feet.
Maybe it can claim as as...if...
Flaws as beautiful as bodies. Maybe.
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