2009年3月16日

[Campaign] Adidas Celebrate Originality HouseParty






















http://www.adidas.com/campaigns/campaigns_hk/HouseParty/content/index.asp
http://www.adidas.com/campaigns/originalsss2009/content/#/lifestyle/party

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Many beautiful graphics inside the website.
The second link has some stop motion and motion graphics.
This is the campaign of celebration of Adidas Original brand.
The theme is very clear and the selling point is using the House Party as main concept.
In Hong Kong's part, also invite some idols to crossover.
Xanga and Facebook are the media channels since I see this link in Xanga.

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